Kylie Jenner has just announced her second pregnancy via IGTV 142 million people– for context, that is about 100 million more views than the inauguration of our 46th President Joe Biden – and now, her next move? Start a baby line, of course.
Enter Kylie Baby; Jenner’s new baby care collection, ranging from shampoos and conditioners to bath towels and travel covers, will be available exclusively on September 28 at Kyliebaby.com.
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“My dream was to create safe and effective products as a gift for my children,” the tycoon told ELLE.com. “As a new mother, I was curious and aware of the products that would work best for my daughter’s hair and skin. So I came up with the idea to launch a baby line with clean formulas that are gentle enough and will work for all skin and hair types without compromising quality. ”
The girl Stormy serves as the official tester for the new line, and the three-year-old taster chooses favorites. Jenner said that Miss Stormy Webster is a big fan of bubbles and loves the Bubble Bath product in the new line. Bubble Bath is coconut based with a gentle floral blend of aloe leaves, green tea, avocado oil and chamomile. It is also sulfate-free, so it is safe for the most sensitive baby skin and will not irritate your baby’s eyes.
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All new Kylie Baby products are also made with safe and gentle formulas. All Kylie Baby products are vegan, tested by a pediatrician, fragrance-free, cruelty-free, gluten-free and hypoallergenic. When Stormy was born, Jenner developed his Kylie Skin line and began researching baby skin care ingredients. Three years later, she developed exactly what she wanted for her babies and now she wants to share it with the world by launching this new baby product range.
For Jenner, motherhood has completely changed her. “Motherhood really feels like something I’ve always had to do,” Jenner explains. “Watching Stormi experience everything for the first time was the best part of the last few years.”
She also offered some advice for expecting expectant mothers: “Be gentle with yourself. Motherhood is such a balancing act and I just try to take one a day at a time! ”
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