Last year, Apple unveiled another new pair of headphones for their Beats family of headphones in the case of Beats Flex. Priced at $ 49, it’s a much cheaper wireless switch to devices like AirPods, and it also featured the use of the W1 chipset that made pairing with Apple devices a piece of cake.
With its looks and price points, it certainly was a persuasive appeal, but now for an inexplicable reason, Apple has raised the price of the ear to $ 20 which will now cost $ 69 to buy it. This is according to the Brazilian publication MacMagazine who discovered the hike on the Apple Store.
This price adjustment seems to have been used in non -US stores, but other international Apple Stores as well, such as Canada which is now CAD $ 89.95 compared to CAD69.95 previously, and Brazil where it used to be. costs R $ 579 but this price is R $ 899.
It’s not clear why Apple has increased the price. Usually companies keep the price of the product advertised until the next generation where they might increase / decrease the price, so this is a different move for Apple. In any case, at $ 69 it suddenly feels like a lower value for money, and at that price we think there might be more options.