It is important to plan for retirement. Whether that day will ever come for Tom Brady remains to be seen, but he is beginning to lay the groundwork for everything that follows. “I feel like I’m living two lives,” he told Wall Street JournalJason Gay Tuesday. “My football life and then my life after football.” Today, Brady announced one of the projects he intends to bring to his life after football: a collection of clothes called Brady, of course.
Brady’s new line is much more than a collaboration for leisure. Instead, it’s a broader menswear project. Brady teamed up with Public School and former DKNY designer Dao-Yi Chow, as well as Jens Grede, who helped Kim Kardashian-West build her Skims empire. The first drop of his new line will arrive in Nordstrom only in December, and the images of the clothes are scarce except for the zippered jacket for which he models WSJ. That’s a relatively short wait time – according to a press release, the clothes have been in development for more than three years (or just over a tenth of Brady’s career in the NFL).
Although Brady is best known for his achievements on the field, he is astute not to limit himself to sportswear. Footballers do not have the same luxury as the Huparas, who are able to sell their new hot sneakers on the court every night. When was the last time you hit StockX for the latest Brady x Under Armor sneakers? Brady is reportedly looking for something more like Michael Jordan’s eponymous brand WSJ. Brady certainly hopes that customers will be as eager to wear his logo in their daily lives as Jordan’s Jumpman, who travels easily from hardwood.
To promote her new clothing line, Brady plays his status as a clothing horse. QB has gained some fashion credit over the years: he is an ambassador for the IWC watch brand, appeared in these Uggs ads, knows how to wear the hell out of the suit, and is half-participant in the Met Gala. But Brady is really doing it now, posing with Balenciaga, Givenchy and archival Raf Simons. Wife Gisele Bündchen even said WSJ, “He loves clothes much more than I do. He has great taste and understands and is really interested in what people want, what can help them feel good. This is fashion. “
What stands out in Brady’s clothing line is how he plans to position it: as clothes from one ordinary dude to another. “The reality is, I’m very human,” Brady said. Here the comparison of Brady and Jordan differs most sharply. Jordan’s shoes were so desirable and cool because they were associated with something mythical. The children bought the shoes to be Like Mike, not to be like Joe Shmo. To create the next Jordan, Brady may have to rely on his immortality. Which shouldn’t be too difficult for the seven-time Super Bowl winner.