Many entrepreneurs start with a creative spark, over time, becoming an ideal business vision. This can vary by industry and specialty, as a software developer has little idea how to streamline technology for small businesses, start selling their goods and start a full-scale online store that decides to launch. There are hundreds of different paths a business can take, but it’s often a learning curve for artists who want to scale and grow a business.
One of the biggest challenges creatives face is changing their mindset. A lot of people know, often too late, that it doesn’t create as much excitement as it does when doing business. But when effective strategies are put in place, artists can start and run successful businesses while maintaining the creative principles they initially created.
Delegate tasks effectively
Many creatives invest in their art or product. To some extent, they represent who they are. This creates a unique and attractive offer to customers and sets them apart from the competition. However, it’s easy to get so married to their creativity that they forget how to set scalable goals and strategies to see their business grow.
I know in my companies, because I was so invested in what I was doing, I kept delegating tasks. Over time, this affected my energy levels and my ability to carry my company as best I could. I learned that some people were better suited for tasks that were tedious and time consuming for me. Delegating tasks that are less suited to me has focused on customer empowerment and overall growth. Effective representation allows you to evaluate your company’s overall vision and purpose, leading the company.
One of the company’s founders has a particularly well-balanced transition from artist to business leader. Amanda Gunawan OWIU Design he took a passion for design and architecture and developed a full-scale business that is successfully serving the market with his creative focus.
A big part of their growth strategy was to learn how to delegate tasks that anyone could do and focus on what Gunawan alone could do, such as managing big images, overall company leadership, and the idea of high creativity. This strategy was a great success. Now, Gunawan will be able to use his creative energy to develop innovative designs and steer the business in the right direction. Through this strategy, he is able to move from seeing architecture as a designer to a successful business leader leading an innovative company.
Know how to keep things at home
Many companies associate a large number of subcontractors with a delegation strategy. For some, it’s very cost-effective. For others, however, outsourcing reduces the practical creativity they are able to incorporate into their company’s offering.
In creative areas, outsourcing can negate a sense of authenticity and identity. The OWIU Design team keeps all aspects of its business at home, from design to the development and development of materials such as plaster. This is a rarity in its field and provides a distinct sense of distinction that customers have noticed and appreciated. While outsourcing can be profitable, it’s important to consider what your business can gain from having things at home.
Creating a holistic and end-to-end experience ensures that all aspects come together in a single approach, creating higher probabilities of a successful product or service. While the costs of pre-storing things at home may be higher than using cheaper subcontracted labor, reducing back and forth from outside collaborations can help keep things within the budget in the long run.
Basically, it’s important to delegate, but delegating doesn’t always mean outsourcing. It is important to assess your team’s strengths and weaknesses and assess what tasks and to whom they can be assigned. Your workers are your greatest wealth; they have a deep knowledge of your company. Build a team of trust and give them roles and responsibilities accordingly.