FASHION

30 autumn photos from our favorite independent brands that you should see


I may have started working at Who What Wear only a year ago, but along the way I found many small brands. Whether it’s delivery from PR companies or reading stories from fellow editors, there’s a world of cool indie brands I’ve missed before. I have always loved looking at the collections of emerging or smaller brands, as you will find much more unique and innovative ideas-things that will make you remember why you love fashion in the first place. Larger retailers like Nordstrom are starting to carry your favorite independent labels, and Instagram accounts like @upnextdesigner are taking off, so I’d like to do my part in providing those brands to the platform they deserve by sharing my findings with you. below.

Whether you’re looking for unique finds to invest in this season, or just want a dose of designer inspiration for your fall outfit, you’re in the right place. Keep scrolling through 30 of my favorite finds from smaller labels that are sure to take your breath away.



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