wise thing He could have written Steve Jobs obituary Long before his death. We all knew he didn’t have much time. For about a year, even as Apple stuck to the story—hoping against hope—that its founder and CEO would succeed, the body of the world’s most famous CEO was telling a different story. He was saying goodbye, and so was he. My farewell had come earlier in the year, in the office he occupied on the fourth floor of the One Infinite Loop, Apple’s headquarters at the time. My journalist colleague John Markov and I set up the meeting without setting any agenda, but we all knew it was about to end. It was in the middle of the workday, thousands of people were on campus, but not a single call or visitor interrupted our 90-minute conversation. As if it was already a ghost.
Despite this evidence, I couldn’t bring myself to write this obituary beforehand. We call it denial. So when I got the call in the late afternoon of October 5, 2011, that Jobs was gone, I was stunned. And I had nothing. Over the next four hours, I enjoyed the computer that Steve Jobs introduced into the world – a Mac, and what else? And he told me the story of his life and his legacy as best I could, in all his glory and competence.
In the last paragraph of the obituary that I never wanted to write, I said, “The entire legacy of Steve Jobs will not be settled for very long.” I think we’re still sorting it out. There will never be a leader, innovator, or character quite like him. And we still live in his world.
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