The future of the retail crop

It seems as if It is not enough, in 2020, Bergstrom too find time to start a second business side: Retroflex. Born of the same mission of sustainability, the newly formed venture is about turning retro mirrors into works of art. Using his own handmade Cricut templates, Bergstrom paints, paints or illustrates on the mentioned mirrors, redirecting antique goods as works of art to order. And in the spirit of marketing, she discovered new digital sales platform: “TikTok was a great help for Retroflect,” she says. “When we started, I posted a video of my trial – and it immediately went viral. This caused a lot of sales. So now I’m just trying to keep that momentum going. “

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