When it comes to crypto marketing, the more work you do, the luckier you will be. It seems that everyone with cryptography or DeFi products is getting rich quick because they have an integrated audience that is ready, willing and able to buy their products, which is not the case.
For several years I started working with different cryptography and DeFi companies in my consulting business Hawke Media, we could see what works and what doesn’t. Here, I share some of the lessons learned from crypto marketing – great ideas that have helped customers gain public crypto attention while taking advantage of untapped white space.
1. You can’t really rely on ads
Although Google supports advertisers of cryptographic products—albeit with restrictions—Only in the largest exchange of ads, buying ads and waiting for clicks and conversions should not be the only marketing strategy for cryptographic entrepreneurs.
Instead, entrepreneurs should take the well-known “try before you buy” strategy of Facebook and soon follow other social networks: post organic and original content, see how it works, and then, if it shows modest success, boost ad spending with low. Posting content on your social channels or posting on other social channels, such as groups, to see engagement. A low level of reaction to content can also indicate the potential to stimulate content.
However, if you’re a fan of buying digital ads because it worked with other products promoted in the past, you’re in luck: specific crypto ad networks have been created to help crypto start-ups buy advertising. gogoz. Co-traffic is one, and has more than 400 crypto publishers.
2. Post or lose
An old saying about how academics should manage their careers—“Post or die”– It is also very applicable in crypto marketing. The more you post, the stronger your overall marketing efforts will be – and the opportunities they bring.
This is more than just creating a blog for your business website. Some additional activities are needed to increase your content marketing efforts and reach the right audience of potential customers to launch your crypto or DeFi:
- Submit your articles to other platforms, such as Medium and LinkedIn Publisher.
- Join online discussions in the wider community, such as social media groups, and participate in conversations.
- Get in touch with different publishers and agents, such as coin review sites and cryptographic disseminators.
- Subscribe to guest podcasts, Clubhouse, Instagram Live, and other live and recorded media.
3. Assemble your team, Part I: Agents
Crypto or DeFi projects they need basic movements to witness real-world adoption. In fact, you’ll need agents to help lift heavy marketing and spread the word of mouth for you and your product or service.
These agents will have to be compensated in some way. (Your old classmates about your company can help you tweet about your friend for free, but a stranger probably won’t.) Incentives are needed to build a community of agents.
Classic affiliate and referral programs are still widely used in exchange for additional tokens or other rewards to encourage people to get to know a product. However, some crypto and DeFi projects are not based on potential buyers or investors, but on the technical or engineering community. To spread the word about their product, crypto marketers will run bug fix programs to find security issues, encouraging developers to strengthen their products.
It’s not a bad approach, because these technologies can become agents of your product at some point.
4. Assemble your crew, II. Part: Customer Service
For additional marketing support, look to the customer care team. In fact, customer care – its Web 3.0 version – can be a strategic asset for marketing.
What I’m referring to are those chatbots that float in the lower right corner of websites. The conversation is usually a bubble-shaped icon, this integration provides website visitors with a way to contact a company in real time, whether or not a live human assistant is available.
Even when a live person isn’t available, a customer care chatbot can be programmed to promote content, such as links to articles, or ask a visitor to the website who someone will answer later.
Of course, for this to work, the visitor often has to leave an email address. This is a genius, because now as a crypto marketer you can find not only a way to contact a potential customer, but also their email address or another way to contact them, you can add them to your CRM and participate in shifts. marketing automation or demand generation campaigns.
5. Always give value
It’s easy to jump into the crypto or DeFi band these days. Join a Meetup team, find some capital fans, hire some developers and boom! You are in business.
However, the biggest hurdle is value. Is your product really something in the world – even if it really has to be a niche world of crypto and DeFi? Perhaps the best marketing you see is the product itself: if it solves a problem, or at least solves the problem that other products have solved, but in a way that is unique, attractive, or easy to use, your product will win.