Usually on Twitch, The crowd yells “Let’s move on to the top five, baby!” Refers to a video game leaderboard. Now, in the wake of a catastrophic data breachThe gaming world is focusing on a new leaderboard: a board that ranks streamers according to how much money they earn from Twitch.
A circus of controversy spread online Wednesday after an anonymous user of 4chan leaked 125 GB of data from the streaming platform, which included payment information for more than 10,000 Twitch streamers. Twitch confirmed The breach later that day, saying that changing the server configuration allowed a “malicious third party” to access the data. The revenue data, which included subscriptions, donations and ads between August 2019 to October 2021, appeared instantly on 4chan, Twitter, Reddit and other social media. (Many live streamers have stated that the information is mostly accurate, even though Twitch payments aren’t their only source of income.) And while live streamers are understandably concerned about the potential privacy risks associated with the data breach, many have also been commenting on the money. And, as usual, make money on memes.
“NUMBA 6 BEGS FOR PRIMES” Top live streamer Ludwig Ahgren launched the live stream title yesterday, referring to Twitch’s Prime subscriptions. Twenty-four thousand viewers were caught. Scrolling through a leaderboard’s Revenue Information Systems website, Ahgren typed in different usernames for the banners to find what they made. (The site has since been deleted.) At one point, Agren contacted another solitary, Matthew “Mezkieff” Rinaudo, to continue the Gossip Fest. “Number six!” Rinaudo shouted in salute to Ahgren. “You have to scroll to see my number. That’s embarrassing.”
“I never want to hide how much I earn, so I’m ready to make a meme out of it,” Agren told WIRED magazine. “I’ve had a meme for a while: a bigger number, a better person. That’s the kind of feeling you get when you’re a content creator, and it directly connects your value as a human being and how big you are, and how much money you make.” (Ludwig confirmed that he earned about $3.3 million through Twitch subscriptions, chops, and ads between late 2019 and October 2021.)
All day yesterday, streamers and their fans were referring to their favorite gaming celebrities by their numbers on the now-expiring Twitch Earnings leaderboard. On Twitch Popularity subreddit gossip r/LivestreamFail Posts are stacked with titles like “#6 talks to #23,” “#137’s Worst Nightmare” or even “#6, #188, #264, #280, #269, #343, #414, # 550, 1049, and 1905 outperform the 28th”.
Part of the motivation behind the meme simply came from the huge payments to live stream creators. According to leaked data, each of the top 81 people have earned more than $1 million through Twitch since late 2019. The top five have earned more than $5 million each. While the financial information has been explosive, it’s no news that some streamers are racking up millions. In fact, savvy viewers may be able to calculate revenue information for some broadcast channels almost on their own, without the need for a leak. Most subscriptions for live streamers with Partner status cost $5, and Twitch takes 50 percent of that revenue. So, if your streaming partner has 50 subscribers who pay $5 per month, that operator will earn $125 per month from the subscriptions alone. On top of that, streamers will earn money from Bit donations (which Twitch is cutting by 30 percent) and partner program ads (which Twitch is cutting by 20-30 percent), according to Alex Curry, gaming influencer marketing expert at Upfluence.
“This leak highlights how profitable streaming can be, and we are only talking about direct income from Twitch itself (subs + ads + bits),” says Carey. This is not a complete picture of banner earnings. “To these numbers you can add brand collaborations, sponsorships, marketing and donations. So the reality of a higher salary is much higher than this.” The actual puzzle, at least for the public, is how much money streamers make from those private deals. And those numbers – which are not included in the hacker’s data dump – can be huge. Yesterday, in a spreadsheet, Ahgren subscriber That between late 2019 and October 2021, he received $3,000,000, or 44 percent of his income, from sponsors.