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When you think of fashion in New York, many things can occur to you. Between its fleeting track trends, up against a sartor dichotomy in the city center and an outdated Sex and the city references, the moral of the story is always that the city itself is a hero. That’s why being a “true” New Yorker is the highest compliment you can give, and nothing in the industry is more authentic than Mark Jacobs and Bergdorf Goodman.
Jacobs has a personal and intimate relationship with the iconic shopping destination. “Believe it or not, I was young once and I loved going shopping with my grandmother and I remember Bergdorf so well,” he said. SHE. “The service – and what you find in Bergdorf – is so unique and above all else.” But the two New Yorkers officially came together last June when the designer presented his track autumn-winter 2021 on the iconic facade of Bergdorf Goodman. Critically evaluated, the collection was a rich showcase, strong in character and design. We have witnessed a dumb signal with a logo, holographic evening dresses and oversized down jackets, which we assume will soon be noticed by Rihanna (who previously partnered with BG in 2020).
In many ways, Jacobs designed the collection with Bergdorf and his method without a ban on luxury merchandising. “We wanted to make the collection on a very special and luxurious level, which allowed me to continue to make the choice of fabric that I make and to make the workmanship that I prefer,” he told SHE. “My feeling was that if we did something on a small level and it was only available in one place, it became a jewel and a rarity. I don’t want to use the word ‘couture’, but things were really made for a client and that client is Bergdorf Goodman.”
This week marks Bergdorf Goodman as the exclusive retailer for the Mark Jacobs track, a true New York fairy tale that comes full circle for Jacobs. “It’s a very special institution and has always been the best place to be for fashion – your goal is always to wear your clothes to Bergdorf.”
Shop from Marc Jacobs exclusively at Bergdorf Goodman in New York or online, here.
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