Jay-Z makes it official: This is the year of Cartier’s crash

Welcome in Clocks of the week, where we will follow the rarest, wildest and most desired watches noticed by celebrities.

If it was no longer clear when Cartier Crash was sold a record $ 225,000 at auction, or like the camera lingers over one in Tyler, the creator’s music video for The Lumberjack, this week Jay-Z solidified what watch collectors have known for some time: we live in the year of the disaster. The watch, a purposefully deformed strange orb that is said to be inspired by a Cartier tank damaged in a car accident, has become one of the hottest pieces on the planet.

One of the early supporters of the watch was Kanye West – he was carrying the crash when he went to David Letterman’s show on Netflix in 2019. At this point, the watch has barely left the spotlight. Of course, Crash doesn’t owe his entire revival to “Ye.” Watch collectors en masse come to Cartier, a jeweler known for his design watches. “The reason Cartier is so hot right now is that people are realizing – finally realizing – that design is just as important as the complications or other features that people usually talk about what they say about watches.” watchmaker and Cartier enthusiast Eric Coo told me earlier this year. This change in attitude applies to average collectors and boys like Tyler and Howe. Also this week more funky Cartier tracks and a Draymond Green nose watch.

Karvaj Tan

Jay-Z’s Cartier crash

While his contemporaries gravitate toward the traditional vintage, Jay-Z carries an upgraded version of Crash. This skeletonized Crash in titanium, released in 2015, is relatively new to the Crash line. The skeletal dial adds visual intrigue to a watch that already has a lot of it. It is familiar territory for Jay-Z, who has a habit of taking very nice watches and twisting them in several degrees.

Courtesy of Tag Heuer
Courtesy of Tag Heuer

Tag Heuer Carrera by Ryan Gosling Three Hands

On Thursday night, visiting Beverly Hills, Tag Heuer introduced Ryan Gosling as their new ambassador. To celebrate the occasion, our greatest living practitioner had a keen insight into the new Carrera Three Hands brand. The three hands take the signature of the watch with the brand and reduce it to its essence: only seconds, minutes and hour hands, and in selected models also complicate meetings. “I generally answer the simple” Gosling said GQ in an interview for his new partnership.

Michael Gonzalez
Courtesy of Cartier

Asymmetric Cartier tank by Devin Booker

Remember what I said about the collectors who learned to appreciate the design of the Cartier kookier? This week, as he sat on the court of a Phoenix Mercury playoff game, Booker wore Cartier’s asymmetrical center out of center. This the model returned to the range only last year but it wasn’t originally released until 1936. That’s the power of Cartier’s transformation of decades-old designs into modern hits. Honestly, the 30 ° tilt of the watch perfectly positions the numbers so that it is legible while Booker hits one of his late Kobe.


Louis Hamilton IWC Pilot’s Watch Top Gun Perpetual Calendar Boutique Edition

Rely on Louis Hamilton to wear the coolest versions of the IWC pilot watch. This very limited edition is intended for those who rule the Death Star. Even the small details here are great: check the two planes moving in opposite directions at the top of the dial. That’s why you always reach for the watch with the longest name. (Just a joke!)

Cameron Brown

Epic x Chrono Black Khabib by Draymond Green

I appreciate that Draymond Green is not rethinking its watch collection. His last name is Green … that’s why he collects watches that are heavy on green. This, in collaboration between Jacob & Co. and former UFC lightweight champion Khabib Nurmagomedov joins Audemars Piguet’s green camouflage in Green’s collection. “The main reason I love [the Audemars Piguet] is just the dark green frame ” Green said in an interview last year. “This song just screams at me. That puts me in place: “I’m green.” “I can’t argue with him there.

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