But before Lada began to disrupt the confectionery industry, it embarked on a rather career path. In her early career, she worked in the large food conglomerates Diamond Foods and PepsiCo, where she worked on the world’s largest chip brand, Lays. She then became a consultant at McKinsey & Company, where she was heavily involved in business development, working with companies at an early stage. Prior to that, she ran an adventurous studio in M13, where she helped launch several companies while learning the textbook for building a successful consumer brand. Listen to the latest episode of Second Life to hear how all these past experiences have led Lada to a deep understanding of the world of consumer packaged goods to make a bigger impact.
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