Exciting news coming out of the Ball family headquarters this Tuesday. Not that Lonzo’s eldest son signed a big four-year, $ 85 million contract to play for the Chicago Bulls. the most dominant NBA team in preseason history. This is not the debut of Lonzo’s youngest son first shoe with a signature with Puma, too. No, like many things that happen in the Ball universe, this is for the patriarch of the Lavar family. We haven’t heard from Lavar’s Big Baller Brand in a long time – but that has changed today, with the announcement of new collection of shoes.
You may remember that the Big Baller brand originally started when Lonzo was made by the Los Angeles Lakers. The company made shoes that, even Lonzo’s own assessment, were a nightmare in the beginning. During his first games in the summer, Lonzo was forced to exchange pairs of the brand’s ZO2 because they “I’m just going to break up,” he said in a podcast with former teammate Josh Hart. After all, Lonzo wore his shoes during his first seasons in the NBA, despite concerns from the Lakers about it. they cause permanent injuries to the legs and ankles. Eventually, both Lonzo and LaMelo left the family business. “The end of BBB as a shoe brand”, ESPNNick DePaula ‘s announced almost exactly a year ago.
Not so fast. Twelve months after reports of his untimely death, Lavar returns with a collection of four leather low-top sneakers. The shoes, which are made of “first-class Italian leather” according to the product lists and cost from 695 to 895 dollars and are available in white, red and blue. A fourth shoe has a suede upper with the words “I told you so”. Quite funny, these shoes are designed and inspired by the middle son and G-League hopes LiAngelo Ball – seemingly complicating Lavar’s claim that he told us this.
This phrase is the overarching theme of the entire collection, even if it only appears on one shoe. Two of the Ball brothers succeed in the NBA (In particular, LaMelo seems destined to circulate on his way to the superstar). In this light, this collection is Lavar’s triumphant tour. His sons have won power in the league, which means Lavar has a new chance at almost $ 1,000 in bowling shoes. The release of the new BBB shoes the same day your son announced that Pumas is … definitely a choice, but that doesn’t mean it’s not great marketing.
After BBB’s attempts at basketball shoes literally erupted, making better shoes was not an option – especially after the brand’s two most promising ambassadors escaped. Instead, the BBB is turning its attention to lifestyle shoes that must not withstand the wear and tear of the NBA game. BBB is, if nothing else, a fascinating experiment. Big sneaker companies have always been stuck in the basketball shoe market, along with the budget needed to sponsor players to wear their shoes. BBB, along with peers like Washington Wizards Spencer Dinwiddie’s K8iros shoe company test the idea that players (or players’ families) can hawk their own shoes. Apparently the BBB has failed to stay in the world of basketball shoes – but its owner is still happy to say he told you that.