FASHION

49 emerging fashion brands on our radar for autumn 2021


Real conversation: I love finding new fashion brands. For my social circle, this passion can be both a blessing (essentially their personal buyer) and a curse (for their credit cards). But as a fashion editor, I find nothing more exciting than finding an amazing couple knee-high boots or identifying a new brand of each cool influence of fashion week. Of course, not everyone shares this affinity for scrolling through endless online stores to find the next It brand. It takes a hell of a lot of patience and time. To remove the stress of hunting, I collected 49 emerging brands, on which I bet a lot this fall. Get ready. This is your chance to buy them before everyone else.

All presented products are available for purchase through Shop an application powered by Shopify and selected independently by the Who What Wear editors for this article.



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