Real conversation: I love finding new fashion brands. For my social circle, this passion can be both a blessing (essentially their personal buyer) and a curse (for their credit cards). But as a fashion editor, I find nothing more exciting than finding an amazing couple knee-high boots or identifying a new brand of each cool influence of fashion week. Of course, not everyone shares this affinity for scrolling through endless online stores to find the next It brand. It takes a hell of a lot of patience and time. To remove the stress of hunting, I collected 49 emerging brands, on which I bet a lot this fall. Get ready. This is your chance to buy them before everyone else.
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