FASHION

Gucci conquers Hollywood with star-studded “Love Parade”


The fashion and film industries are closely intertwined. Whether it’s moments of iconic style in favorite cult movies or celebrities partying with creative designers at the Met Gala, the two worlds have blended since they were born. And since Alessandro Michele took over Gucci in 2015, we have seen these ties tighten. With devoted followers, including Harry Styles and Dakota Johnson, Michele exposed us to a modern presentation of the Italian house, full of eccentricity and ruffled blouses. The definition of a camp, Gucci takes himself seriously in a way that allows exploration and oversaturated whim. We are all joking, but no one should laugh. In a way, Gucci is a dead comedy.

For the brand’s “Parade of Love,” a sequel to Gucci’s 100th anniversary, Michele headed to Hollywood, turning the Walk of Fame into his own track. According to the designer’s press release, his mother worked in films, creating the ground for a lifelong affinity for the old glow. Michelle is poetic about the ephemeral power of Hollywood and its subjects over us, stating in the notes to the show:

This boulevard of stars provides perfect support for my indomitable love of the classic world. After all, Hollywood is a Greek temple inhabited by pagan deities. Here, actors and actresses are recognized as heroes of myth: hybrid creatures with the power to maintain divine transcendence and mortal existence at the same time, both imaginary and real. They are idols of a new modern cosmogony, embodying the permanence of the sacred. Aphrodite, Theseus, Pandora and Medusa still live on the Hollywood Olympus. Beyond reach and yet so human.

Jody Turner-Smith.

Courtesy of Gucci

gucci parade

Macaulay Culkin.

Courtesy of Gucci

gucci

Phoebe Bridgers.

Courtesy of Gucci

Hollywood’s multifaceted stereotypes were presented through Gucci’s fashion farce. His lens translated the cowboy hats as a tilt toward Western spaghetti. A gilded snake is perfect for Elizabeth Taylor’s Cleopatra. Veronica Lake’s boudoir dresses were shaped like ethereal dresses with feathers, which we suspect are intended for Dakota Johnson’s next turn on the red carpet (who was present talking to Gwyneth Paltrow).

The track was not only influenced by the Hollywood elite, but also loaded with them. Macaulay Culkin played Hunter C. Thompson with sequins in a Hawaiian shirt, starring the usual Gucci clan: Jared Leto, Jodi Turner-Smith, Jeremy Pope, Steve Lacey, St. Vincent, Phoebe Bridgers and others walking around. .

Situated under palm trees and flashing lights, the show’s noisy show was almost as fashionable with a capital F as you can get, further proving that the industry is rapidly moving away from the New York capital. This is show business, honey.

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