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PR_Trends – GritDaily


The worlds of technology and startups are fast-paced environments where things are constantly changing and changing. In this ever-changing landscape, identifying trends and jumping into them as quickly as possible is key to continuing to be important. This is so in the case of public relations trends in the case of new technologies and other small businesses.

What trends will it shape in the rest of 2021 and beyond? Here are some of the public relations trends that startup owners and technology professionals need to pay attention to.

Award in personal brands

People connect more with a brand with a face on social media than with a corporate entity. Names like Elon Musk, Bill Gates, Richard Branson or Oprah Winfrey come to mind quickly before you think of SpaceX, Microsoft, Virgin or Harpo Productions. These people get it: people trust people more than they trust companies. Up 81% of people say they will only buy from a trusted brand. Putting a human face on a brand is easier to trust than an empty shell.

The voice as a new ascending stage

Many eyes or ears turn to voice-based content and platforms. It wasn’t long ago that voice platform Clubhouse came out. Now, Spotify He has released Greenroom, which is the Clubhouse version. In addition, Facebook has gradually expanded podcasting features. As a result, more people will listen to more audio content, so it’s time to start thinking about appearing on as many podcasts as possible, or maybe start on your own.

Digital publications are catching on fast

We are far from the day when the traditional media will completely disappear, if that ever happens. But digital publications are rapidly gaining ground. More and more people would turn to news websites than read a newspaper or magazine.

Switch to micro-influencers

It seemed like yesterday that influencer marketing was a major strategy. Today, it is still so, but companies are playing it now micro-actuators more often than before. The most influential ones still have a lot of power, but the smallest ones are getting a piece of the pie, especially among startups. The number of followers is the only thing PR agencies are looking at now. Instead, measures like engagement and dialogue have now become the main considerations of influencer marketing.

The rise of mission-driven messages

More than knowing what you’re doing, viewers are now wondering why brands and people do what they do. in the words of Simon Sinek, “People don’t buy what you do; they buy why you do it. ‘ As a result, as they appear in new channels, blogs, podcasts, or other outlets, tech companies and startup creators talk more than ever about their organization’s mission, and that’s to create more inspiring stories.

Good public relations strategies use the best channels to deliver the right messages. This is why it is essential to keep an eye on growing trends. These five points are a great place to start, but we have so much more to learn. So it’s best to start working on these new developments as soon as possible.



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