LIFESTYLE

Brendan Kamm, co-founder and CEO of Thnks, explains why saying “Thank you”


If your career isn’t going anywhere fast despite this elegant MBA, it’s probably because there are no business schools in the world. it teaches anyone to be nice. The business world still believes that nice guys end up last, even if “boys” is exchanged for a gender-neutral term. Brendan Kamm, co-founder and CEO of the digital gratitude platform Thank you, believes that the perspective is long overdue to update. Gratitude, the basic characteristic of all people like everywhere, is a good thing to really cultivate, he advises.

Kamm created Thnks after many years of success, having a long time in sales as a business executive. is a student the science of gratitude. Thank you, he says, is more than a reflexive “thank you” when the lawyer gives you coffee. Thanksgiving establishes and strengthens relationships, creates reciprocity, and simply makes people happier. We asked Kamm about the science of gratitude, what can be expressed digitally, and what prompted Thnks to move to New York. Nashville.

I understand that there is a “science” of gratitude. I thought saying “thank you” was just a courtesy. What is the science behind Thnks?

The science behind Thnks is deeper than a simple “thank you”. Use gratitude as a tool to deepen relationships, build lasting relationships, and promote a better work experience. Saying “thank you” is a natural response for many of us in social interactions, much like saying “have a good day” or “how are you”. But how many times does it mean when people say these things? Thnks ’goal is to create something personalized and thoughtful that will remind the recipient that they are real. There is A study at Harvard Medical School, which breaks the science of gratitude. When appreciation is displayed and communicated, it indicates that the person is rising in three areas: (1) they begin to feel more valued, (2) their emotional bonds improve, and (3) they establish personal loyalty. Thnks is a tool that makes it easier to touch the “science” of gratitude through an adaptable and user-friendly platform that makes it easy to create a daily habit of gratitude in the workplace.

Thnks is a digital platform of gratitude. I find the “digital gratitude” oxymoronic. How does it work?

Workplace landscapes and ways of communicating continue to evolve. In today’s world, human interaction occurs through digital interaction, video calling, and email, especially at work. Thnks has helped business leaders reduce digital noise by seamlessly connecting and connecting with their peers, colleagues and customers. Whether you work in a personalized or remote way, Thnks has created a simple, effective and efficient way to show your gratitude, personalized, professional and genuine. Amidst the bombardment of work emails, ads, and many other distractions, Thnks is the message people really want to open up to! This is evidenced by our 90% open rate.

How important is gratitude in life and business?

The act of giving is mutually beneficial to both the donor and the recipient, which goes hand in hand with showing gratitude. Be it a kind gesture or a word of affirmation, thanking someone for their contribution and appreciation for their hard work. In life, I think gratitude is one of the most important things to show in any kind of relationship. In business, it still rarely appears among professionals. Showing gratitude or appreciation is a proven way to establish stronger relationships in a business context by increasing sales prospecting, increasing customer retention, or motivating employees. We’ve recently surpassed the milestone of sending more than a million “thank you” customers to our customers, and I’m proud because it supports the way we are helping to make gratitude in the workplace a daily habit.

You have a background in sales and customer relationship management. How did that affect your thinking about Thnks?

My background as a sales executive really opened my eyes to the lack of gratitude for business and as a result, relationships were becoming transactional and pure suffering. I knew there had to be a better and more scalable way to help people show appreciation and establish stronger connections using the tremendous technological tools we have available today.

Thnks took you from New York City to Nashville. What prompted this movement, and why especially Nashville?

Thnks has seen tremendous growth, especially in the last two years. This growth prompted us to explore the best place we thought our firm roots were as a business. Our culture is a priority for our mission and Nashville’s reputation for hospitality, gratitude and reflection seemed very appropriate to our company. Nashville is a growing technology hub, a city known for its thriving creative and entrepreneurial scene and a growing city in its own right. Our headquarters are located south of Nashville in the city of Franklin, a wonderful place to grow our business further.



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