FASHION

Dakota Johnson wants us to normalize sexual well-being


What’s next in 2022? what are you excited about

I: We are launching in a new category at the beginning of the year and we are also launching several activations that are really big along with retailers. So the first few months of 2022 are crazy for us and stay tuned. I wish I could tell you more.

What is the process of cooperation and creation of new products and endeavors? Is it based on customer feedback, what’s happening in the market, or what you’ve seen there?

I: I think everything is above. I mean, as Tyler mentioned, he gets a lot of feedback from customers and retailers. I see a lot of what’s going on in terms of marketing and design. And I think Dakota is definitely our eyes and ears in the world, since we’re all here at our desks together. So we all try to communicate to make sure we see the same things and talk about where we need to go.

DJ: I’m on the front lines here.

Yes, Dakota, do you get a lot of questions and suggestions from friends or even strangers?

DJ: Yes. Not so many suggestions, but more questions. I think when people find out that I’m part of this company, they first ask what we do and then they ask how they can get one. And most of the time for free. In fact, no, I give a lot of gifts. Eva is the one who does not give gifts.

I: That’s right. I turn around and ask myself, won’t you support Maude? Like, come on. We are simply arming our people to buy it.

DJ: Yes. And I just send vibrators to everyone I know.

I guess the gift keeps giving, right?

DJ: Yes true. What better gift could you give women from orgasm?



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