We now live in a post-Adrian Brody’s character is included Heritage wearing six layers of equipment to go for a walk society. Gorpcore“The trend for outdoor sportswear as casual wear without the need for camping” has reached the major leagues. And it’s not just on television – now one of the leading brands is officially entering the fold of haute couture.
Arc’teryx, the Vancouver-based outdoor company with cult followers outside its client base of mountain athletes, has teamed up with Jil Sander +. This is the line launched by the creative directors of Jil Sander, Luke and Lucy Meyer in 2019, and is designed as GQis Rachel Tashjian wrote earlier this year, “To complement their monastic clean main line with clothing designed for life outside the city.” Together, the two brands release a capsule of well-tailored ski equipment. The collection includes three jackets (one men’s, one women’s and one unisex), a pair of pants with bibs and Gore-Tex tennis, priced between $ 1,500 and $ 2,500, all embroidered with the logos of both brands, the distinctive Arc’teryx skeletal bird logo flying high on Jil Sander’s Sans serif.
Despite the growing number of fashion sets in the last few years, Arc’teryx is quite publicly firm in its position against advertising. When the Hadid sisters modeled some Arc’teryx raincoats modified by Virgil Ablo in Off-White Fall 2020 Show during the fashion week before the blockade in Paris last year, the brand later he dismissed it as an unofficial nod. Since then, they have leaned a little, releasing a more deliberate subline in line with the style. called System_A in August and plans to collaborate with the skate brand Palace for December.
In Jil Sander, Meiers were also relatively careful in their collaboration. They designed field jackets for the Macintosh in 2019 and sandals for Birkenstocks last summer through Jill Sander +. “We really want to do things that make sense, to create something we wouldn’t otherwise be able to do on our own. So it’s not just about working with brands that somehow have a parallel marketing goal, “Luke Meyer told New York Times this week. “We never want to have just two product logos. It’s not really that interesting, to be honest. “
Trending if we reach a peak as regards the culture of cooperation, Campwear-as-Streetwear is still evolving. On the other hand, whether many buyers of Jil Sander x Arc’teryx will really test their wares on the tracks remains to be seen. Let’s keep an eye on them layered Investors of Waystar Royco.