TECHNOLOGY

Celebrating Adele’s Fiesta


the observer is a Weekly Column Dedicated to everything that happens in the WIRED world of culture, from movies to memes and TV to Twitter.

Of all the things that could have caught my eye this week, for some reason, I can’t stop thinking about Finsta Adele. Not so much that I want to track it down and follow – I understand The sanctity of the fake Instagram account And they have no intention of violating it. It’s more than I want to celebrate the fact that it ever exists.

Not that Adele is by any means the first celebrity to have a Finsta; It’s probably safe to assume that a lot of stars do. Surprisingly, however, is that she talks candidly about it, and about her social media acumen on a large scale. in a new way meeting with rolling rock, the singer claims to have a Finsta, which she uses to keep up with interior décor and cat content, and a fake Twitter to follow online gossip about her life. (Rumor has it that it gives you hearts.) “I know how to track something online like nobody’s work, back to the original source or a leak, more than anyone else on my team,” Adele told the magazine.

What all of this apparently indicates is that Adele is openly talking about one of the best ways for celebrities to easily get online. Her (official, verified) Twitter and Instagram accounts are fine – mostly just promoting her music (her new album) 30 drops next week) without feeling like it’s all run by publicity. But in acknowledging that she keeps fake accounts, she also admits that she’s trying to keep the chaos where it belongs: off the main.

This does not mean that she did not make any mistakes on social media. Last year, she found herself in the midst of controversy after she posted a photo on Insta wearing a Jamaican flag bikini and a Bantu necklace in her hair in honor of the Notting Hill Carnival in West London, which celebrates Jamaican culture. Some believe the image smells of cultural appropriation. Others mentioned that she just seemed to show appreciation. Adele didn’t take the controversy with rolling rock, but it’s last month Tell British Vogue She is fully aware of “why people felt like she was possessive… I didn’t read the damn room.”

Honestly, I don’t know why, exactly, I find having this particular Finsta very cool. Perhaps it is just a thrill to imagine that any request from Rando’s followers could actually be one of the most famous singers in the world. Or maybe Adele is just as interested in cats and interior design as the rest of us. Or maybe it’s much simpler than that. Maybe it’s just knowing that Adele – she’s just like the rest of us.


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