Peter Deitz, co-founder of Unwrapit, is a successful entrepreneur in the series focused on starting social purpose businesses to meet social and environmental goals. Unwrapit is his current endeavor. The company’s goal is to push the industry’s global corporate gift of multimillion-dollar gifts to the environment. Unwrapit offers companies digital, experienced and charitable alternatives to physical gifts.
It’s an unwrapit social purpose business Prior to Unwrapit in the process of becoming certified as a B Corp in 2012, it was created by Dietz. Scholarship book, a consulting firm that helps foundations take advantage of technology. He continues with Grantbook as chairman of the board.
We asked Deitz to offer a corporate gift budget to non-physical gifts as a mere indicator of sustainability, and why it is becoming Unwrapit B Corp.
At least most corporations put sustainability into word of mouth, so how does it fit into sending gifts to it, usually sitting on a shelf (if not a landfill), sending gifts?
Peter Deitz: Whether companies want it or not, it will require a major transformation in the way we do business over the next decade to prevent elusive global warming. As the climate crisis is becoming a priority for consumers and workers, companies are unable to put sustainability at the forefront of sustainability.
At Download, we believe that the transition to the provision of physical, digital and charitable gifts in terms of the complete decarbonisation of business activity required by 2030 is of little fruit. to decarbonize a company’s core business. But overall, there is a significant reduction in emissions and a change that a company can make regardless of its industry and any type of product or service.
At the bottom of the corporate gift is a coffee cup with the company logo, and at the top is engraved glass, but in any way it tries to keep the company in front of the recipient. Can giving experience gifts, such as a yoga lesson, compete with that?
Peter Deitz: We have a mission to help companies free themselves from the traditional thinking that surrounds the gift-giving. As you said, it’s a common belief that repeated use of a physical gift, like a high-end pen, will keep a company and its brand in mind. On the other hand, such physical gifts can do more harm than good. Single-use or multi-use, sustainably produced, or otherwise, a physical gift must still be manufactured, packaged, shipped, and ultimately discarded. What if he doesn’t want to and if guilt and frustration emerges rather than joy and gratitude? In this case, recipients now have to find a place for something they don’t want in their office or home, or they have to throw it in the trash (along with a company logo, yes!).
Experience, digital and charitable gifts have the potential to keep a company and brand in mind. As human beings, we naturally appreciate the people, communities, and organizations that help us learn and grow or express our values. When we apply newly acquired skills to a real-world challenge, participate in an unforgettable experience, or express our values through a charitable gift, we have the opportunity to reflect on what has made this possible. The Unwrapit team would say that remembering a brand for these reasons can be more powerful than remembering a logo printed on something.
Digital gifts are a little different and often have repetitive use included. For example, we are proud Covatar as one of our gift providers. Their artists will create a hand-illustrated digital portrait for the recipients to use in their online profiles. When we’re all hooked on our devices, seeing a picture of ourselves that a company has helped create will keep the giver in mind. Using an app like GoSkills, ArtistWorks, Masterclass, or Spotify creates an equivalent appreciation that we know some companies are repeatedly looking for. It’s similar because some companies give away subscriptions to magazines or newspapers, something we can also offer digitally!
According to Forbes, corporate gift giving (I can’t bring myself to say ‘gift’) is a $ 125 billion industry today, and is expected to more than double in a couple of years. Is that sustainable?
Peter Deitz: We read the same article in Forbes. Apparently, the pandemic has already become a corporate gift $ 242 billion in industry. The same author of Forbes has recently updated the figures. As for giving regular gifts to companies, we should agree that it is not sustainable. This is true for many industries. The usual practices of most industries in the twentieth century do not take into account the cost of people and the planet. they reflect the mass production mentality of the twentieth century. Not surprisingly The role we know was invented at the beginning of the twentieth century. In fact, the creators became popular. Surname: Hall. Their business: Scorer.
The reason for being on Unwrapit is to create an alternative to the fast-growing status quo. We understand that behavior change does not occur because companies are aware of the effects of the planet on the situation. Instead, the change occurs when a more credible alternative appears. We’re designing Unwrapit for a more personalized and memorable experience, both for the company that gives the gifts and for the recipients. When a procurement team sees that choosing a platform like Unwrapit only makes the gift recipients happier, we think they will choose that. At that point, it doesn’t matter if our solution is rooted in sustainability. And the best part is that we still get the environmental impact of changing the situation.
For the last 25 years or so, it has been a dream to create a “circular” economy based on the reuse of materials rather than the current linear economy in which raw materials become products, which are then considered waste. How does a corporate gift fit into this transition from linear to circular?
Peter Deitz: Dreams come true when there is no more time on the clock. The urgency created by a rapidly warming planet is forcing business decisions that favor circular solutions and sustainable linear processes. Overtime is becoming a more expensive and valuable option. Energy production is a great example of this. In many places, it is more expensive to produce and maintain energy from coal than to produce energy from renewable sources.
When it comes to corporate gift, it already happens that sending a branded promotional product is more expensive than alternative. Almost all physical gifts include two “shipping taxes”. First, there is the tax on sending physical gifts to a warehouse. And then there’s the “shipping tax” to deliver the fabricated gift to the recipients. Both of these “taxes” are paid by corporate customers in cash and on planetary emissions. Gifts that don’t require manufacturing don’t have those costs. Waste and pollution have been designed, sometimes completely. In the case of Unwrapit, a company can easily integrate this type of offering without friction and without having to significantly change its operations. They simply use Unwrapit instead of getting a physical gift. Circularity is internalized. In this way we often say that we help our clients enter the circular economy.
It is also worth commenting on circular and physical gifts. Physical gifts could be part of the circular economy if they are made from recycled materials and, at the same time, if they are recycled or transmitted. I’m thinking of a children’s book: Something out of nothing, where a coat turns into a vest and then a tie and then a button. Although this type of circular economy gift does not specialize in Unwrapit, it is an area with tremendous potential for a positive environmental impact.
Unwrapit is in the process of becoming a B Corp. Why?
Peter Deitz: Creating a business is an incredibly hard job. It comes at a huge cost, both emotionally and financially. As a social and environmental activist, Unwrapit’s founding team envisioned investing all of this effort if the end result proved to be a force for good business. B Corp certification ensures that a company is creating a positive social and environmental impact, not only in the products and services it offers, but also in the way it governs itself, how it treats employees and considers the environment and communities. that works. These practices help to attract and retain customers who match the values and tremendous talent. In short, being a B Corp makes business sense and, more importantly, gives a specific voice and structure to the reason we are in business.