LIFESTYLE

Naked Market raised $ 27.5 million for Millenial to meet demand for better food for you


Naked Market, a food and beverage startup based in San Francisco, has raised $ 27.5 million. Series A funding To create a new market for consumer products for millennials.

The funding round was led by Integrated Capital, with the participation of Great Oaks Venture Capital, Pacific Tiger Group, Sope Creek Capital and Clearco. That brings in $ 33.5 million in total funding launched. Jeffrey Yam, executive director of Integrated Capital in Hong Kong, mentioned the company’s involvement in:

“Naked Market has built a unique portfolio model that allows the group to delve into a variety of snack products with better flavors and ingredients, but as they emerge, they are at the forefront of trends. we think it will lead to them. “

The Naked Matter was created in 2019 to create something better for you food Brands designed specifically for the needs and tastes of millennial consumers. To date, the startup has developed and launched 5 special brands: Flock Chicken Chips, AvoCrazy, Project Breakfast, Rob’s Backstage Popcorn and Beach House Bowls. Harrison Fugman, co-founder and CEO of The Naked Market, said:

“Although demand for better products that meet a variety of dietary needs is the highest ever, most consumers rarely see the full range of options available to them because large box brands prepare them for their products. Heritage infrastructure and not the needs of today’s consumers.”

Startup uses a proprietary data tool that collects data from platforms like Shopify, Amazon, and search engines to determine which products have the greatest potential to attract the attention of Millennials in the United States. The funding will allow the startup to continue to develop this tool, while at the same time boosting internal incubation efforts by increasing existing brands and focusing on purchasing.



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