LIFESTYLE

SOS guarantees $ 3.4 million to facilitate access to health and wellness products


SOS, a women’s welfare startup in Boston, has raised $ 3.4 million to help women meet their daily health needs.

The turn was led by For Later LLC, which was attended by owners of the Khan family, the Jacksonville Jaguars and Fulham FC; Jerod Mayo, New England Patriots coach and former player; Ju Rhyu, founder and CEO of Hero Cosmetics; and several key executives and founders in different industries.

The funding will allow SOS to expand its presence with 40 new SOS machines at two locations in the Florida Panthers. Shawn Thornton, commercial director of the Panthers, said of this expansion:

“We are proud to partner with SOS to meet the personal well-being and needs of our employees, fans and the South Florida community. We hope SOS smart machines will give customers peace of mind knowing that they can easily access these wellness products while enjoying concerts, games or events. In the arena ”.

It was founded in 2017 by Susanna Twarog and Robina Verbeek because they were aware of the difficulty in finding quality. health and office wellness products, the startup is developing stylish automatic IoT-enabled machines that deliver essential personal care and beauty products to people everywhere. Through this, the startup wants to make corkscrew machines and improve the quality of life of millions of women in the process. In response, Verbeek said:

“Our machines turn a moment of terror into a moment of empowerment and choice. We believe that convenient access should be associated with unique products and a high level of retail experience. “Fast and easy” shouldn’t mean “cheap and poor”, especially when it comes to women’s health. Everyone deserves better. ”

After being selected to join the Boston Accelerator and named one of the 20 Retail Emerging Brands by the ICSC, the startup has seen rapid growth since its first facility expanded in 2020. Now with 5 design patents. In the United States, Canada, Europe and China, SOS is ready to sustain this growth as one of the leading companies in the market.



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