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Earlier this week, Netflix did a strange thing: it released viewing statistics. To be clear, the streaming giant has done this before – adding a Top 10 Carousel On your screen here, drop a solid mass about popularity Weird things There – but these numbers were different. These numbers were Special. Unlike previous Netflix benchmarks, which calculated Watch anything for at least 2 minutes As a “point of view”, the Tuesday’s stats Shows and movies were ranked by total watch hours – and they were global. While Netflix had previously been wary about viewership, this seemed like a wide opening to the statistical treasury. “‘Nonsense.’ “Cherry.” “Unaudited.” Pablo Perez de Russo, Head of Content Strategy, Planning and Analysis at Netflix, wrote in a blog post, “So this summer we’re back on the drawing board.” This move seemed bold and daring.
He was too, like Todd Spangler pointed out in a diverse, “Flex”. The streaming service now has some 213 million subscribers, and you want the world to know they’re devouring hours of content. Previously, Netflix got a lot of miles from the mystery behind how popular its movies and shows are – it seems everyone is talking about it bird boxBut who has actually seen all of this? Failure to disclose details allowed the company to ignore the duds. But now that she has the numbers to show an exceptional viewership, she’s claiming bragging rights.
This amount of data transparency also comes at a time when Netflix needs to show all it can. After years of being the primary destination for streaming content, it has started to Lose great points—if not actual eyeballs — to newer services like HBO Max And Disney +. If you put up a file Splashy new site reminds you of that red notice It’s the biggest deal in the world right now, and it’s in the company’s best interest to do so. By the way, this is no joke. According to Netflix numbers, the comedy starring The Rock, Ryan Reynolds, and Gal Gadot was watched for 148.72 million hours globally in its first week of release.
But what does that really mean? hard to say. red notice It’s 1 hour and 57 minutes long, so that means roughly 78 million households watched it all the way through, or 149 million subscribers watched about half of it, or 300 million people watched about 30 minutes, or…you get the idea. But that’s not really the point; The point is, now you’re wondering if people have seen those many hours of Dune or Ted Lasso Or anything else on a competing streaming service. Release numbers is Netflix’s way of showing how relevant the player is in the conversation of popular culture. It also practically dares other services to release its numbers as well.